Focused Audience Targeting (Digital Marketing BD 2020)

Unlike the magazines, newspapers or traditional Television ads, Digital Marketing is not limited to only targeting a small group of audience. Digital Marketing has enabled brands to reach out to people and communicate about their products using social media, emails, websites, etc.

 

Targeting internet users and converting incoming traffic into leads or subscribers, is what this feature accurately states. Digital platforms give a plethora of targeting options.

There are strategies involved in targeting audiences. These strategies help in driving traffic hence attracting the attention of people towards their brand or products if it is newly launched. There are other strategies which help marketers to draw the attention of the right kind of traffic who have more chances to convert into customers. Based on these, there are two kinds of targeting that can be defined.

There are primarily two strategies to target Internet users:

• Inventory Targeting - Using this, brands can serve ads offering specific content that is visited by individuals in one particular demographic.
• User Targeting - Targeting only those individuals who have exhibited particular behavior or interest relevant to a marketer’s interest.

So, by now you have an idea of the unique features Digital Marketing offers vis-a-vis Traditional Marketing.

Now let us see, why Digital marketing is outperforming traditional marketing practices and the significant benefits of Digital marketing over Traditional Marketing.