Result Oriented Approach (Digital Marketing BD 2020)

Competition has always been there, both in marketing and business. There is always another company or brand  colluding to overthrow another.

There are advanced strategies incorporated in Digital Marketing to improve website’s search engine ranking which will help sites to come on top of the Search Engine Results Page (SERP).

These strategies provide businesses with an edge over their competitors. Such as SEO (Search Engine Optimization). SEO is a strategy to drive high quality intent-based traffic to your page.

Other than this, there are various tools to monitor the actual impact, that is the rate of converting this traffic into leads or actual customers. These results help digital marketers to understand if they are targeting the right kind of traffic and not just acquiring unnecessary attention. One such strategy is CRO ( Conversion Rate Optimization). CRO helps in targeting specific audience who show more potential in converting into a customer.

By displaying a breakdown of all these traffic information points, this intelligence helps marketers prioritize marketing channels and plan their campaign’s media distribution intelligently.