Digital Marketing (Digital Marketing BD 2020)

Digital Marketing:

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as mobile phones  desktop computers, and other digital platforms and media to promote products and services.digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, content automation, data-driven marketing, e-commerce marketing, social media optimization,social media marketing, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information.